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Capstone
believes that ANYONE who owns property and wants
to sell it is a “For Sale By Owner”.
“It is just a matter of how much professional
assistance the seller requires.”
Examples of “Total Choice
Real Estate”
Seller #1:
These sellers had educated themselves about selling By
Owner and determined they had the time and ability to
advertise and show the property, but they were a
little concerned with contract writing and closing. They
had learned that 82% of buyers used the internet to
search for homes, thus they needed to advertise on the
internet. They consulted with a Capstone Consultant who
suggested they buy a advertising package from
HomesByOwner and purchase Capstone’s Contract and
Management Services that included phone consultation
with the Capstone consultant for 1/2% of the sales
price. These sellers sold their property and saved over
90% when compared to a 6% brokerage fee.
Seller #2:
These sellers lived in a large planned unit community
and knew that many residents choose to sell and move-up
or down within the community depending on their
lifestyle situation. They wanted to do FSBO at least
for a short time to possibly find one of these buyers,
however, they lacked the time to learn and the time
required to screen buyers, set appointments, and show
the property let alone negotiate a contract and close
it. After a consultation with a Capstone Consultant it
was determined that they could start out with a Full
Service FSBO service plan from Capstone and switch to a
Full Service PLUS service plan if the property didn’t
sell. Well the sellers were right, a neighbor from 4
blocks away bought their house from the Full Service
FSB0 service plan and they saved over 75% when compared
to a 6% brokerage fee.
Seller #3:
These sellers had the time to set appointments and show
their property, however they didn’t want to risk going
it alone as a FSBO, plus they also understood the value
of the MLS. After consultation with a Capstone
Consultant, they learned that Capstone offers a FLEX
selling plan that would allow them to be listed in the
MLS and still allow them to find a buyer that was not
represented by a real estate agent and not have to pay a
co-op fee. These sellers sold their property with a
co-op agent before selling it themselves. Their savings
from a 6% brokerage fee was still 48%!
Seller #4:
This seller is an investor, he has sold many properties
and has a team of service providers in place. He wanted
only the power of the MLS to expose his property to as
many buyers as possible. After a consultation with a
Capstone Consultant, he learned that with Capstone’s
Investor Service Plan he would not only get superior
exposure with the MLS but with several Internet FSBO
sites.
Seller #5:
These sellers knew that they wanted a full service plan,
however, like so many consumers they believed listing
agent commissions are unjustified. After consultation
with a Capstone Consultant they learned with Capstone’s
Full Service PLUS for LESS service plan they would be
getting more exposure, not just one agent but a team of
agents, 24/7 access and communications with Capstone
proprietary internet transaction management system.
Additionally, Capstone’s network of partners and service
providers enabled the sellers to plan and execute the
changing of houses with minimal stress and cost.
Capstone’s fee was only 4% a 33% savings when compared
to a 6% brokerage fee. However, the sellers stated they
received many more value added services than they would
have received from a traditional brokerage.
Call Today for a
FREE “no pressure” Consultation 904-992-6490
You will
get a consultant who listens, empowers, acts, cares and
will save you from 25% to 90%*
*Savings based on a 6% Brokerage Fee |
